Blog Archive

Friday, 30 September 2016

MERCHANDISE OFFERING


Every of retailer are offering variety of merchandise as best as they can toward consumer.There are also other retailer that operates only with only one type of goods.

In merchandise offering there are two types of merchandise offers by retailer such as :
  • Variety -the breadth of merchandise
  • Assortment-the depth of merchandise



Usually,every retailers are offering various of goods in one place.This will convenience the customer to shops at one place at the same time and also can give benefit to them by having many customer to visit to their place.

Such as example,when i entered to sugarscarf boutique that located  in Shah Alam, my first view through the boutique is the whole things that available in the boutique.This shows that the retailer are offering variety of merchandise to their customer.Customer can even make a complete set attire for their special occasion.

Image result for boutique sugarscarf shah alam
Colorful collection that attract every women to purchase

LACY MADELINE KURUNG IN BLUEPRINT STRAWBERRYSALMON EDITH JACKET

Lacey Madeline  and Edith jacket that can be purchase through website
and also boutique


The first premium collection on scarves that made with 100%
silks 



Scarlette Beige
scarlet skirt that available in 3 shades
Carrie Culottes Dark Grey
Carrie cullotes that so comfort and can be worn for casual look
While in assortment,Sugarscarf managed to produce a new collection in every week with limited quantity.For the assortment,it more on the depth of merchandise,which means a product that available in variety version.



MADISON FLORAL EDITION IN BLACK
Floral scarve for Raya 2016
HOPE DAISY MONACO BLUE
Hope Daisy  for charity fund
MADISON LUXE PRINTS  Pastel Purple Leaves
Luxe print scarve for Raya 2015







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