SCRAMBLED MERCHANDISING

Scrambled Merchandising refers to a practice by wholesalers and retailers that carry an increasingly wider assortment of merchandise. It occurs when a retailer adds goods and services that are unrelated to each other and to the firm's original business.

It used to be that you went to a drug store cosmetics, hardware store for hardware, a pet store for pet food and a grocery store for groceries. Now you can buy groceries at the drug store, find pet food at the hardware store and get anything you want at Tesco or Aeon.

Some of the retailer that available in Aeon stores

However there is advantages and disadvantage of scrambled merchandising:

Advantaged:

• One stop shopping center
• High-gross profits
• Merchandise management easier

Disadvantaged:

• Least of depth &width
• Limited quantity of stock
• High traffic of customers