What is a Distribution Channel?
A distribution channel is the network of individuals or an organizational involved in getting a product or service from the producer to the end user.Distribution channel are also known as marketing channel.
In distribution channel there are consist 4 level :
- Manufacturer
- Wholesaler
- Retailer
- Consumer
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| An illustration of distributions channel |
Makes a good through a process involving raw matrials ,componenets usually on a large scale with different operations divided among different department
A firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers. Wholesalers who carry only non-competing goods or lines are called distributors.
A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.
An end user, and not necessarily a purchaser, in the distribution chain of a good or service.
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